Bill Sammons, Video Production Director
I’m old enough to remember the Desktop Publishing Revolution. Suddenly every desk had a computer and laser printer, and every person with Pagemaker was going to be a graphic designer. That lasted about a year.
99% of the people who tried writing, designing and printing their own publications discovered it takes more than software. It takes skill, it takes passion. And it takes TIME. After a spate of really bad design, we saw most professionals return their work to people who did layout and printing for a living…at least on the important jobs.
The same thing is happening today with the video industry. Now that a high definition video camera is included with your new iPhone 4 (or pick your medicine) – why can’t you produce the next video project for your company?
Truth is…maybe you can. IF it’s for a company picnic, a minor YouTube project or just capturing a spontaneous presentation or accolade, your iPhone may suffice. But as many wannabe videographers are learning, it takes more than just a camera to be a video producer.
Having said that, watch this blog in the coming days for some tips on how to produce the best-possible video using the gear you probably already own. We’ll try to save you some money, and improve the quality of your videos – even if it’s just a family reunion you’re shooting for fun.
