Alastair Gracie, Adstrategies, Inc.
Foursquare, letting the customer work for you.
Foursquare is basically word of mouth on a digital level. Your attendees ‘check in’ at your show and their friends find out about it by seeing ‘Joe just checked in @…” through their facebook and twitter accounts. All you have to do is get people to check in.
To a foursquare user, checking in is part of the game. They get offers for checking in, they can become the mayor of a location for checking in and all of this activity promotes your event. So set your show up as a foursquare location, offer something for checking in and let the consumer work for you.
Learn more at the Foursquare website, or ask your Adstrategies account executive. http://foursquare.com/
