Andy Lynch
For our show producer clients, just imagine not having to pay the printing costs for your program guide! I visualize cell phones, iPads, and similar products will replace the printed program guide for consumers on the show floor. In addition to the money you save on printing – features, exhibitors, and advertisers can be added and updated anytime (even during the show); imagine
asking your printing vendor to update the printed piece after the doors open! We’ve found inexpensive ways to bring the floor map, exhibitor directory, and paid sponsor listings to any show- and the paid sponsor listings can more than pay for the cost of the feature.
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